It Ain’t Coke

It Ain’t Coke!

We are bombarded by corporate branding and messaging today everywhere we turn. Taglines, logos and celebrity pitch men and women are in our face every where we turn. But one thing I never thought I would see is Nick Saban in a baby blue blazer pitching AFLC. Seriously? I’ll bet that’s been a fun discussion topic at alumni booster events in Tideland.

Anyway, have you ever thought much about all those logos and taglines. What are they really trying to accomplish with them? The promoters want you to think well of their company and their products and in the end,  they want you to choose them over other options. They want their chance to become number one in your life, in their respective areas of focus.

Just pause for a moment and consider the list of logos above. I would be surprised if it took you more than and few seconds to state the tagline that goes with each logo. Go ahead, test yourself and see. I’ll wait… Got’em all didn’t ya. So, what does that say about the effectiveness of their messaging strategies? What does it say about their resources? Goes to show you what a few billion media impressions will do for your brand.

Well, have you ever thought about the logo or tagline for Christians? The logo, that’s probably an easy one, the church has been using a couple of them for centuries. One denoting sacrifice and deliverance and the other signifying personal acceptance. Know the images to which I am referring, probably so. But, what about the tagline. What would that be?

There are countless Bible verses worthy of being our tagline and I won’t claim to know which one is best of all. But I think a good case could be made for one that comes from our focal passage this week. In Luke 12:35-48, Jesus discusses His requirements for and expectations of His disciples. He issues two clear, concise and compelling commands and He sets one very high standard.

I think His three main points can be concatenated into a short, pithy tagline with a companion logo that could well open the door to many gospel conversations, if used effectively. It’s something you might put on a cap, a T-shirt, a coffee cup, a mouse pad or something visible like, which could create intrigue and give rise to conversations that might not start otherwise.

I’m not interested in creating and sustaining a commercially viable brand, like the companies represented by the trademarks above. I’m interested in opening doors of opportunity to share the Gospel with anyone and everyone who is willing to listen.

Want to know what jump started me thinking along these lines? Join us on the journey through Luke’s Gospel this week and hear about the Parable of the Two-by-Four and RAF2, I think you will be challenged and encouraged by what you see and hear.  

Oh, what’s up with the title of this post? That tagline is sometimes used to represent a brand in jest. Can you name it?

If you are unable to join us in person for this study, please feel free to download the Bible study materials for your personal use by following one of these links: PowerPoint Slides, PDF File.  For more information about this Bible study series please see Doubtless Living: The Gospel of Luke.